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Many service business often feel left out of the bumper Christmas harvest before the season seems to benefit businesses that produce tangible goods. It is possible for a service business to position itself right during the holidays and gain more clients and income in the process.

  1. Start Planning Now

“You need to have your holiday campaigns planned out early. Determine what special offers you are going to roll out, have the landing pages completed early, identify your marketing channels and begin to work on your ad copy and creatives. The sooner you have this ready, the more prepared you will be. Trying to throw something together at the last minute is a recipe for failure.”


  1. Send Out (Secular) Holiday Cards

“It’s a great excuse to remind prospects that you exist. You can take a very neutral approach and send out a non-specific holiday card offering a holiday (or end-of-year) discount.”


3.Create a Friendly Holiday Thank You Video

“Seize this opportunity to show off what you have to offer and roll out a special holiday deal that you can promote in this video. Better yet, don’t promote anything and simply wish your partners and clients a happy holiday from your team to theirs. This shows that you care about your business relationships and not just making money.”


  1. Turn Your Service Into the Perfect Gift

“People spend more during the holidays, so take advantage of that by productizing your service into the perfect gift. Let people buy a one-hour consultation, a 10-hour or three-day trial of your software, or any other small chunk of what you offer as a gift for others. Business to business firms can offer great corporate gifts. For Business to client firms, your potential market is even larger.”


  1. Do Small Acts of Unexpected Kindness

“The holidays are about showing people how much we appreciate them, so show your clients and potential clients all that you appreciate. Create content related to the holidays to gain your audience’s interest and provide your clients with care packages that contain gifts relevant to the service you provide. This small act of kindness will be unexpected and will show your client how much you care.”


  1. Utilize Social Media

“Use your social media accounts to remind your previous clients or alert possible new ones of the services you provide, but not necessarily by asking for their business. Take a more informational approach. A retail business might send out a post or newsletter about Black Friday shopping tips, and a house cleaning service might put together a list of strategies for keeping parasites out.”


  1. Thank Your Clients

“Say thank you to your clients. Too many companies spend all of the fourth quarter worried about squeezing the last drop out of their customers. Don’t forget to embrace the holiday spirit, and express your gratitude for their support with no strings attached.”


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